Juul Allegedly Targeted Kids On Nick Jr., Other
Juul has been hit with another lawsuit over its marketing practices toward minors. The new lawsuit alleges that the e-cigarette company advertised on such websites as Nickelodeon, Nick Jr., Seventeen Magazine, and Cartoon Network.
「Juul is responsible for the millions of young people nationwide who are addicted to e-cigarettes, reversing decades of progress in combating underage tobacco and nicotine use,」 Healey said in the press release. 「Our lawsuit sheds new light on the company’s intent to target young people, and we are going to make them pay for the public health crisis they caused in Massachusetts.」
Juul did not immediately respond to our request for comment on the lawsuit. We will update this story when we hear back.
The lawsuit also seeks details on how Juul was able to sell e-cigarettes to underage users through its website, specifically to Massachusetts addresses that did not verify age.
Healey claims that Juul also attempted to recruit celebrities like Miley Cyrus and Kristen Stewart, as well as influencers on social media with a large following. to promote the company’s products.
Juul previously told Digital Trends that its paid influencer campaign was 「short-lived」 in 2018 and that it spent 「less than $10,000」 on influencers.标签：